ShortsAIContent repurposing for video, done by the pipeline instead of the intern
Content repurposing is taking one long recording and producing the short-form, platform-native pieces from it. ShortsAI does the video half of that: 3 to 15 subtitled vertical clips, a thumbnail, 10 title options and a chaptered description from one upload.
The output is scheduled and published to TikTok, Instagram Reels and YouTube Shorts from the same place.
The whole thing can be automated: a REST API, webhooks, an MCP server for AI agents and an importable n8n workflow.
What is content repurposing, concretely?
A 45-minute podcast episode is one asset. Repurposed, it is a dozen vertical clips, a YouTube upload with a thumbnail and a chaptered description, and a week of scheduled posts. The recording did not change; the number of places it can be found did. The reason most people do not do it is not that it is hard, it is that it is slow: cutting twelve clips by hand takes longer than the episode.
How does ShortsAI repurpose a video?
- Clips. The transcript is scored for the strongest 3 to 15 moments and each is reframed to 9:16 with subtitles and a hook overlay.
- YouTube package. The YouTube Studio tab generates a thumbnail (with your face if you upload a photo), 10 viral-style title suggestions and a description with chapter timestamps for the long-form upload.
- Translations. Any clip can be dubbed into 30+ languages, with subtitles regenerated to match, which turns one clip into several markets.
- Scheduling. Each clip can be published now or scheduled to TikTok, Instagram Reels and YouTube Shorts for any date and time.
Can content repurposing be fully automated?
Yes. ShortsAI exposes a REST API with per-user keys and signed completion webhooks, so one POST with a video URL comes back as a webhook with the finished clips. It also serves an MCP endpoint, so Claude, ChatGPT or any MCP client can run the whole process, and there is an importable n8n workflow that watches a channel, clips new uploads and sends the candidates to your phone for approval. The guides for each are linked in the footer.
What should you repurpose and what should you leave?
Conversation repurposes well: interviews, podcasts, panels, Q&A, because the moments stand alone. Screencasts and tutorials repurpose less well, because a 30-second slice of a 20-minute walkthrough rarely makes sense without the context; those are better cut by hand around one complete idea. The moment scorer is explicit about this: it rates segments on whether they survive being lifted out, and a source with no such segments returns fewer clips rather than weaker ones.
What does it cost?
Nothing. ShortsAI is completely free with no paid tier, no watermark and no usage cap, at shortsai.app. You bring your own Google Gemini API key, whose free tier covers 1,500 requests a day; the site is supported by ads.
Common questions
- Is this a content repurposing service or software?
- Software, and free. Use it online at shortsai.app or run it yourself. There is no agency behind it doing the work by hand.
- What formats does it produce?
- Vertical 9:16 clips (also 1:1 and 16:9), a YouTube thumbnail image, title and description text, and dubbed versions of any clip in 30+ languages.
- Can I repurpose a podcast that is audio only?
- The clipper needs video to reframe. For audio-only episodes, record a static or waveform video first; the transcript-based moment detection then works the same way.